This is the food customizer from the Red Robin Gourmet Burgers website.
I think that this is pretty interesting, because it allows you to make continuous changes to your burger or meal of choice until you pick the one that's perfect for you...that is, if you go to Red Robin or plan to do so.
Burger King and Five Guys' burger chains also allow custom burgers with multiple extra toppings, but this customizer is better than both, in my opinion, because it has a wider range of condiments and toppings than those chains. It also lets you see the caloric intake of the customized burger or food of choice, so it's perfect for those health-conscious "calorie watchers".
This is pretty much a literal example of Mr. Mannheimer's food metaphors. He might like this. :)